Speaker Profile
Andrea
Rocchi
Interior designer, Member of the Technical Scientific Committee and Head of Retail Area - HO.RE.CA AIPI

<p style="”text-align:" center;”>Speaker Profile</p>
Andrea
Rocchi
Interior designer, Member of the Technical Scientific Committee and Head of Retail Area - HO.RE.CA AIPI
An interior designer for every field of architecture, after designing 'Arlecchino', the first Italian restaurant in Moscow, Andrea Rocchi dedicated his career to design projects related to the world of Food and Ho.Re.Ca.
The solutions he offers combine design and functionality to perfection. His in-depth experience in the sector makes his projects, in which the product display becomes a sales tool, a perfect synthesis of aesthetics and layout, image and routes, style and efficiency.
Visionary and pragmatic.
Adaptability is the prerequisite for paths of innovation centred on the design method.
In all its sites, design is not simply the elegant resolution of complex problems, it is also and above all the reconstruction of a connective tissue at an economic and social level, functional to the economy but also to the eye, it is recognition of the variety of needs and contexts.